Tuesday, March 3, 2009

What Would Google Do?

I heard a fascinating interview last night with Jeff Jarvis, author of What Would Google Do?  He makes the strong case that businesses (and by extension, educational institutions) who continue to use a Web 1.0 model, or worse yet, a pre-internet model will ultimately fail and be replaced by stronger, more adaptable competitors.  To wit, he looks at the way Google has become the fastest growing business in the history of the world:
  • Do what you do best and link to the rest
  • Make mistakes well
  • Free is a business model
  • Don't be evil
These principles, among others, can be used by teachers as they look to provide the best education possible for their students.

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